Cosmetics are a new rage or not..?

 Introduction

• Everybody today wants to look beautiful and in fact do anything to look beautiful. They want to look the best in their pictures.
• And so cosmetics have become people's best friends today. The average expenditure per person on cosmetics is growing continuously across the world.

Cosmetics are a new rage!

Key points

• The internet, television and the cinema have left indelible impacts on the minds of people about the importance of good looks and have increased the demand for cosmetics.

• Fashion blogs and television advertisements constantly update the people about new cosmetics. Even teenagers today use cosmetics while going to their schools and colleges and have made it a part of their routines.

• On the global level, the cosmetics industry is of worth 20 billion U.S. dollars. It is one of the fastest growing industries.

• Europe is said to be a leader in cosmetics.

• A number of multinational companies are ruling the cosmetic industry. Loreal, P&G, Unilever, Lakme, mac etc are some of the big time in the industry.

• Skin care, body care, hair care etc cosmetics are available for men and women for every need. From sensitive skin to normal skin to dry skin, they have all kinds of variants and thus the industry is expanding vigorously.

• Shampoos, conditioners, sun protectors, lotions, lipsticks, creams etc have today become a part and parcel of the people's routine.

• A number of chemicals are used in these products to show instant results to people.

• However, with increasing awareness, a number of Ayurvedic and herbal products have come in fashion.

• Many of the products are tested on animals and that is an important issue. How can we harm the innocent ones for using products for ourself.

The Indian cosmetic industry

• The Indian cosmetics industry is constantly evolving and the CAGR is expected to be 6% in the next 5 years.

• According to a survey, the Indian cosmetic industry will reach the US $ 35 billion by 2035.

• Due to increasing consciousness for herbal products, the Indian brands like Dabur, Himalaya etc expected to grow at 12 %.

• The cosmetic industry once earned its major revenue from women but today men's cosmetics are also gaining popularity and in the last 5 years has shown a growth of more than 42%.

The side effects

• According to a survey, women expose themselves to 168 chemical ingredients every day by using cosmetics which are harming them knowingly or unknowingly.

• Using a number of hair products leads to damaged and dry hair. Hairfall problems increase after use of such products.

• Prolonged use of makeup damages the skin with acne, dark circles and even starts making you look mature.

• Chemicals like zinc oxide, barium sulphates etc contained in products can lead to organ failures.

• Some body oils and bubble soaps have chemicals that can damage the reproductive parts of the body.

• Skin allergies, rashes, eye problems etc are other harmful effects.

• Moreover, people start feeling incomplete without these products and do not accept their natural selves.

Conclusion

• Excess of everything is bad. There are people who do not feel confident if they are not wearing makeup or cannot go out with their natural bare faces.

• In this filtered world, do not depend on some products for your confidence and do not lose your originality. Natural is attractive.